Marketing Glossary
Search common marketing phrases and metrics without wading through jargon.
A way to compare two versions of something, such as an email, advert or web page, to see which performs better.
Example: A local business might review A/B Tests when planning a campaign, improving its website or reading a marketing report.
When someone adds items to an online basket but leaves before completing the purchase.
Example: A local business might review Abandoned Cart when planning a campaign, improving its website or reading a marketing report.
The written words used in an advert, from headlines and descriptions to calls to action.
Example: A local business might review Ad Copy when planning a campaign, improving its website or reading a marketing report.
Extra pieces of information added to search ads, such as links, phone numbers or location details.
Example: A local business might review Ad Extensions when planning a campaign, improving its website or reading a marketing report.
A platform that connects advertisers with websites, apps or publishers that have advertising space available.
Example: A local business might review Ad Network when planning a campaign, improving its website or reading a marketing report.
A Google service that lets website owners earn money by displaying relevant adverts on their site.
Example: A local business might review AdSense when planning a campaign, improving its website or reading a marketing report.
The amount of money set aside to promote a business, product, service or campaign.
Example: A local business might review Advertising Budget when planning a campaign, improving its website or reading a marketing report.
Paid promotional content designed to read or feel like an editorial article.
Example: A local business might review Advertorial when planning a campaign, improving its website or reading a marketing report.
A performance-based marketing arrangement where partners earn commission for sending leads or sales.
Example: A local business might review Affiliate Marketing when planning a campaign, improving its website or reading a marketing report.
A managed platform or group that connects businesses with affiliate partners and tracks performance.
Example: A local business might review Affiliate Network when planning a campaign, improving its website or reading a marketing report.
Text that describes an image for accessibility and context.
Example: Alt text might say 'Lincolnshire farm shop counter with local produce'.
The visible clickable words used in a link.
Example: A local business might review Anchor Text when planning a campaign, improving its website or reading a marketing report.
The process of dividing an audience into smaller groups so messages can be more relevant.
Example: A local business might review Audience Segmentation when planning a campaign, improving its website or reading a marketing report.
Links from other websites that point back to your website.
Example: A local business might review Backlinks when planning a campaign, improving its website or reading a marketing report.
A display advert, usually rectangular, placed on a website or app.
Example: A local business might review Banner Ad when planning a campaign, improving its website or reading a marketing report.
An email authentication standard that can show a verified brand logo beside emails in supported inboxes.
Example: A local business might review BIMI when planning a campaign, improving its website or reading a marketing report.
Paid search adverts that appear across Microsoft Bing and its search partner network.
Example: A local business might review Bing Ads when planning a campaign, improving its website or reading a marketing report.
Search engine optimisation tactics that try to manipulate rankings in ways search engines discourage or penalise.
Example: A local business might review Black Hat SEO when planning a campaign, improving its website or reading a marketing report.
A section of a website where articles, updates or useful resources are published regularly.
Example: A local business might review Blog when planning a campaign, improving its website or reading a marketing report.
A measure of visits where someone leaves without further interaction.
Example: A high bounce rate on a contact page may be less worrying if people are finding the phone number.
The overall impression people have of a business, shaped by its identity, message, reputation and experience.
Example: A local business might review Brand when planning a campaign, improving its website or reading a marketing report.
The visual and verbal system that helps a brand look, sound and feel recognisable.
Example: A local business might review Brand Identity when planning a campaign, improving its website or reading a marketing report.
How customers and the wider market currently perceive a brand.
Example: A local business might review Brand Image when planning a campaign, improving its website or reading a marketing report.
The person responsible for protecting, developing and coordinating how a brand appears in the market.
Example: A local business might review Brand Manager when planning a campaign, improving its website or reading a marketing report.
Navigation links that show where a page sits within a website structure.
Example: A local business might review Breadcrumbs when planning a campaign, improving its website or reading a marketing report.
A prompt that tells someone what to do next, such as call, book, enquire or download.
Example: A local business might review Call to Action (CTA) when planning a campaign, improving its website or reading a marketing report.
The preferred version of a web page that search engines should treat as the main copy.
Example: A local business might review Canonical URL when planning a campaign, improving its website or reading a marketing report.
Small adverts grouped by category, often used for jobs, property, services or local listings.
Example: A local business might review Classified Advertising when planning a campaign, improving its website or reading a marketing report.
The percentage of people who click after seeing a link, advert, email or search result.
Example: A local business might review Click-Through Rate (CTR) when planning a campaign, improving its website or reading a marketing report.
A form on a website that lets visitors send enquiries or messages to a business.
Example: A local business might review Contact Form when planning a campaign, improving its website or reading a marketing report.
Using useful content to attract, educate and build trust with an audience.
Example: A local business might review Content Marketing when planning a campaign, improving its website or reading a marketing report.
The percentage of visitors who complete a desired action.
Example: If 100 visitors create 5 enquiries, the conversion rate is 5%.
Improving pages, journeys or campaigns so more visitors take the desired action.
Example: A local business might review Conversion Rate Optimization (CRO) when planning a campaign, improving its website or reading a marketing report.
The average amount spent to gain one conversion, customer or chosen action.
Example: A local business might review Cost Per Acquisition (CPA) when planning a campaign, improving its website or reading a marketing report.
The average amount paid each time someone clicks an advert.
Example: A local business might review Cost Per Click (CPC) when planning a campaign, improving its website or reading a marketing report.
Cost per thousand impressions, a pricing model for paying to show adverts.
Example: A local business might review CPM when planning a campaign, improving its website or reading a marketing report.
The visual and written assets used in a campaign, such as images, videos, headlines and adverts.
Example: A local business might review Creatives when planning a campaign, improving its website or reading a marketing report.
Customer relationship management software or processes used to store contacts and manage customer interactions.
Example: A local business might review CRM when planning a campaign, improving its website or reading a marketing report.
Code that controls the visual styling of a website, including layout, colours and typography.
Example: A local business might review CSS when planning a campaign, improving its website or reading a marketing report.
The average cost of gaining a new customer across sales and marketing activity.
Example: A local business might review Customer Acquisition Cost (CAC) when planning a campaign, improving its website or reading a marketing report.
A system that brings customer data from different sources into one organised view.
Example: A local business might review Customer Data Platform when planning a campaign, improving its website or reading a marketing report.
The steps someone takes from first discovering a business to becoming a customer and returning again.
Example: A local business might review Customer Journey when planning a campaign, improving its website or reading a marketing report.
Marketing activity delivered through online channels such as search, websites, email, social media and paid ads.
Example: A local business might review Digital Marketing when planning a campaign, improving its website or reading a marketing report.
Sending printed marketing materials directly to homes, businesses or selected contacts.
Example: A local business might review Direct Mail Marketing when planning a campaign, improving its website or reading a marketing report.
Marketing that communicates directly with selected people, often by email, post, SMS or phone.
Example: A local business might review Direct Marketing when planning a campaign, improving its website or reading a marketing report.
Visual adverts shown on websites, apps or online platforms.
Example: A local business might review Display Ads when planning a campaign, improving its website or reading a marketing report.
The route used to deliver a product, service or message to customers.
Example: A local business might review Distribution Channel when planning a campaign, improving its website or reading a marketing report.
An email authentication policy that helps protect a domain from spoofing and fraudulent email use.
Example: A local business might review DMARC when planning a campaign, improving its website or reading a marketing report.
The domain name system that connects web addresses to the servers that host them.
Example: A local business might review DNS when planning a campaign, improving its website or reading a marketing report.
The web address people use to find a website, such as a business name followed by .co.uk.
Example: A local business might review Domain when planning a campaign, improving its website or reading a marketing report.
A planned sequence of messages sent over time, usually triggered by a user action or sign-up.
Example: A local business might review Drip Campaign when planning a campaign, improving its website or reading a marketing report.
An ecommerce model where a seller takes orders and a third party fulfils the products.
Example: A local business might review Dropshipping when planning a campaign, improving its website or reading a marketing report.
Buying and selling products or services online.
Example: A local business might review E-commerce when planning a campaign, improving its website or reading a marketing report.
A website that allows people to browse, buy and pay for products or services online.
Example: A local business might review E-commerce Website when planning a campaign, improving its website or reading a marketing report.
Email messages sent automatically based on timing, behaviour or customer data.
Example: A local business might review Email Automation when planning a campaign, improving its website or reading a marketing report.
A database of people who have agreed to receive emails from a business or organisation.
Example: A local business might review Email List when planning a campaign, improving its website or reading a marketing report.
Using email to share updates, offers, advice or relationship-building messages with an audience.
Example: A local business might review Email Marketing when planning a campaign, improving its website or reading a marketing report.
The person who ultimately uses a product, service, website or system.
Example: A local business might review End User when planning a campaign, improving its website or reading a marketing report.
The rate at which people interact with content.
Example: A useful local guide may earn a higher engagement rate than a simple sales post.
A page-not-found error shown when a web address no longer leads to a valid page.
Example: A local business might review Error 404 when planning a campaign, improving its website or reading a marketing report.
A structured data format used to organise and share information between systems.
Example: A local business might review Extensible Markup Language (XML) when planning a campaign, improving its website or reading a marketing report.
Research that studies where people look when viewing a page, advert or design.
Example: A local business might review Eye Tracking when planning a campaign, improving its website or reading a marketing report.
Paid adverts shown across Facebook and related Meta placements.
Example: A local business might review Facebook Ads when planning a campaign, improving its website or reading a marketing report.
Meta's platform for creating, managing and reporting on Facebook and Instagram advertising campaigns.
Example: A local business might review Facebook Ads Manager when planning a campaign, improving its website or reading a marketing report.
A public Facebook page used by a business, charity or organisation.
Example: A local business might review Facebook Business Page when planning a campaign, improving its website or reading a marketing report.
A personal Facebook account for an individual rather than a business.
Example: A local business might review Facebook Profile when planning a campaign, improving its website or reading a marketing report.
The US communications regulator, often relevant to media, broadcasting and communications rules.
Example: A local business might review FCC when planning a campaign, improving its website or reading a marketing report.
A highlighted answer that appears near the top of some Google search results.
Example: A local business might review Featured Snippet when planning a campaign, improving its website or reading a marketing report.
The US trade regulator that oversees consumer protection and advertising fairness rules.
Example: A local business might review FTC when planning a campaign, improving its website or reading a marketing report.
A plan for launching or introducing a product, service or offer to the right audience.
Example: A local business might review Go-to-Market Strategy when planning a campaign, improving its website or reading a marketing report.
Google's paid advertising platform for search, display, shopping, video and other placements.
Example: A local business might review Google Ads when planning a campaign, improving its website or reading a marketing report.
The system Google uses to decide which results to show and rank in search.
Example: A local business might review Google Algorithm when planning a campaign, improving its website or reading a marketing report.
A measurement tool used to understand website visits, traffic sources and user behaviour.
Example: A local business might review Google Analytics when planning a campaign, improving its website or reading a marketing report.
The former name for Google Business Profile, used to manage how a business appears on Google Search and Maps.
Example: A local business might review Google My Business when planning a campaign, improving its website or reading a marketing report.
Showing ads to people who have previously visited a website or interacted with a business online.
Example: A local business might review Google Remarketing when planning a campaign, improving its website or reading a marketing report.
A Google tool that shows how a website appears and performs in organic search.
Example: A local business might review Google Search Console when planning a campaign, improving its website or reading a marketing report.
An artificial intelligence language model used to generate and work with text.
Example: A local business might review GPT-3 when planning a campaign, improving its website or reading a marketing report.
A media planning measure that combines audience reach and frequency.
Example: A local business might review Gross Rating Points when planning a campaign, improving its website or reading a marketing report.
The main heading on a web page, usually used to describe the page topic.
Example: A local business might review H1 when planning a campaign, improving its website or reading a marketing report.
An email delivery failure that is permanent, often because the address is invalid.
Example: A local business might review Hard Bounce when planning a campaign, improving its website or reading a marketing report.
A word or phrase preceded by a hash symbol that helps group social media content by topic.
Example: A local business might review Hashtag when planning a campaign, improving its website or reading a marketing report.
A visual report showing where people click, scroll or focus attention on a page.
Example: A local business might review Heat Map when planning a campaign, improving its website or reading a marketing report.
Code that tells search engines which language or regional version of a page to show.
Example: A local business might review Hreflang Tags when planning a campaign, improving its website or reading a marketing report.
The code structure used to build the content and elements of a web page.
Example: A local business might review HTML when planning a campaign, improving its website or reading a marketing report.
Protocols used to load websites, with HTTPS adding encryption for safer browsing.
Example: A local business might review HTTP (HTTPS) when planning a campaign, improving its website or reading a marketing report.
A clickable link that takes someone to another page, file, section or website.
Example: A local business might review Hyperlink when planning a campaign, improving its website or reading a marketing report.
A way to embed content from another web page inside the current page.
Example: A local business might review Iframe when planning a campaign, improving its website or reading a marketing report.
The number of times content, a listing or a search result is shown.
Example: A page preview with 10,000 impressions has been shown 10,000 times.
Marketing that attracts people through useful content, search visibility and helpful experiences.
Example: A local business might review Inbound Marketing when planning a campaign, improving its website or reading a marketing report.
A page that search engines have discovered and can include in search results.
Example: A local business might review Index Page when planning a campaign, improving its website or reading a marketing report.
Paid adverts shown on Instagram placements such as feeds, Stories, Reels and Explore.
Example: A local business might review Instagram Ads when planning a campaign, improving its website or reading a marketing report.
Coordinating channels and messages so marketing activity works together consistently.
Example: A local business might review Integrated Marketing when planning a campaign, improving its website or reading a marketing report.
A numerical address that identifies a device or server on a network.
Example: A local business might review IP Address when planning a campaign, improving its website or reading a marketing report.
A programming language commonly used to add interactivity to websites.
Example: A local business might review JavaScript when planning a campaign, improving its website or reading a marketing report.
The most important conditions or actions needed for a project or campaign to succeed.
Example: A local business might review Key Success Factors when planning a campaign, improving its website or reading a marketing report.
A word or phrase people use when searching.
Example: A local cafe might target 'afternoon tea Lincolnshire'.
How often a keyword appears in content compared with the total amount of text.
Example: A local business might review Keyword Density when planning a campaign, improving its website or reading a marketing report.
A key performance indicator used to track progress against an important goal.
Example: A local business might review KPI when planning a campaign, improving its website or reading a marketing report.
A focused page designed for a specific campaign, service or action.
Example: A seasonal campaign might send people to a booking-focused landing page.
People or organisations that have shown interest and may become customers or supporters.
Example: A local business might review Leads when planning a campaign, improving its website or reading a marketing report.
Paid adverts shown on LinkedIn to reach professional audiences.
Example: A local business might review LinkedIn Advertising when planning a campaign, improving its website or reading a marketing report.
A personal LinkedIn page used to show professional experience, skills and updates.
Example: A local business might review LinkedIn Profile when planning a campaign, improving its website or reading a marketing report.
A supplier that provides access to contact lists for marketing, usually with strict data rules.
Example: A local business might review List Broker when planning a campaign, improving its website or reading a marketing report.
SEO focused on helping a business appear for searches in a specific area.
Example: A florist in Louth benefits from local SEO when customers search for nearby flower delivery.
A tool or method for finding new people similar to an existing customer or audience group.
Example: A local business might review Lookalike Audience Finder when planning a campaign, improving its website or reading a marketing report.
The proportion of total sales or demand in a market held by a business or brand.
Example: A local business might review Market Share when planning a campaign, improving its website or reading a marketing report.
Using data to understand marketing performance and support better decisions.
Example: A local business might review Marketing Analytics when planning a campaign, improving its website or reading a marketing report.
Software and workflows that send or trigger marketing activity automatically.
Example: A local business might review Marketing Automation when planning a campaign, improving its website or reading a marketing report.
The materials used to support sales and marketing, such as brochures, guides, presentations or flyers.
Example: A local business might review Marketing Collateral when planning a campaign, improving its website or reading a marketing report.
The combination of product, price, place and promotion decisions used to market an offer.
Example: A local business might review Marketing Mix when planning a campaign, improving its website or reading a marketing report.
Clear goals that define what marketing activity is expected to achieve.
Example: A local business might review Marketing Objectives when planning a campaign, improving its website or reading a marketing report.
Collecting and analysing information about audiences, competitors, markets or demand.
Example: A local business might review Marketing Research when planning a campaign, improving its website or reading a marketing report.
A short page summary that can appear below a search result.
Example: A clear meta description explains the offer and encourages the right person to visit.
An old meta tag once used to list target keywords, now largely ignored by major search engines.
Example: A local business might review Meta Keywords when planning a campaign, improving its website or reading a marketing report.
Pieces of code that give search engines and platforms information about a web page.
Example: A local business might review Meta Tags when planning a campaign, improving its website or reading a marketing report.
Targeting messages to a specific, defined audience rather than broadcasting to everyone.
Example: A local business might review Narrowcasting when planning a campaign, improving its website or reading a marketing report.
A link attribute that tells search engines not to pass typical ranking value through a link.
Example: A local business might review Nofollow when planning a campaign, improving its website or reading a marketing report.
Marketing used by charities, community groups and nonprofit organisations to raise awareness and support.
Example: A local business might review Nonprofit Marketing when planning a campaign, improving its website or reading a marketing report.
Unpaid traffic from search engines when people click natural search results.
Example: A local business might review Organic Search when planning a campaign, improving its website or reading a marketing report.
Advertising that appears on search engine results pages and is usually charged per click.
Example: A local business might review Paid Search when planning a campaign, improving its website or reading a marketing report.
An advertising model where the advertiser pays when someone clicks an advert.
Example: A local business might review Pay-Per-Click (PPC) when planning a campaign, improving its website or reading a marketing report.
A fixed-format document file often used for guides, forms, reports and downloads.
Example: A local business might review PDF when planning a campaign, improving its website or reading a marketing report.
Marketing tailored to a person's interests, behaviour, location or relationship with a business.
Example: A local business might review Personalized Marketing when planning a campaign, improving its website or reading a marketing report.
Product suggestions based on someone's behaviour, preferences or previous purchases.
Example: A local business might review Personalized Product Recommendations when planning a campaign, improving its website or reading a marketing report.
The features or qualities that make a product stand out from alternatives.
Example: A local business might review Product Differentiation when planning a campaign, improving its website or reading a marketing report.
The stages a product moves through, from launch and growth to maturity and decline.
Example: A local business might review Product Lifecycle when planning a campaign, improving its website or reading a marketing report.
How a product is framed in the market so customers understand who it is for and why it matters.
Example: A local business might review Product Positioning when planning a campaign, improving its website or reading a marketing report.
The collection of products a business offers.
Example: A local business might review Product Range when planning a campaign, improving its website or reading a marketing report.
The blend of marketing channels and tactics used to promote an offer.
Example: A local business might review Promotional Mix when planning a campaign, improving its website or reading a marketing report.
Short-term marketing activity designed to encourage attention, enquiries or sales.
Example: A local business might review Promotions when planning a campaign, improving its website or reading a marketing report.
Audience information about attitudes, values, interests, motivations and lifestyle.
Example: A local business might review Psychographics when planning a campaign, improving its website or reading a marketing report.
A Google Ads measure that reflects ad relevance, landing page experience and expected click-through rate.
Example: A local business might review Quality Score when planning a campaign, improving its website or reading a marketing report.
A structured set of questions used to collect information from customers or audiences.
Example: A local business might review Questionnaire when planning a campaign, improving its website or reading a marketing report.
The number of unique people who saw content.
Example: A post could have 900 reach and 1200 impressions if some people saw it more than once.
A rule that sends visitors and search engines from one URL to another.
Example: A local business might review Redirect when planning a campaign, improving its website or reading a marketing report.
A visit, enquiry or customer that comes from another person, business, website or source.
Example: A local business might review Referral when planning a campaign, improving its website or reading a marketing report.
A website design approach that adapts layouts for mobiles, tablets and desktops.
Example: A local business might review Responsive Web Design when planning a campaign, improving its website or reading a marketing report.
A measure of revenue generated for each pound spent on advertising.
Example: A local business might review Return on Ad Spend (ROAS) when planning a campaign, improving its website or reading a marketing report.
A measure comparing the value gained from an activity with the cost of doing it.
Example: A local business might review Return on Investment (ROI) when planning a campaign, improving its website or reading a marketing report.
A file that gives search engine crawlers instructions about which parts of a site to access.
Example: A local business might review Robots.txt when planning a campaign, improving its website or reading a marketing report.
A feed format that lets people or tools receive updates when new content is published.
Example: A local business might review RSS when planning a campaign, improving its website or reading a marketing report.
Structured code that helps search engines understand page content more clearly.
Example: A local business might review Schema Markup when planning a campaign, improving its website or reading a marketing report.
Using paid and organic search activity to increase visibility in search engines.
Example: A local business might review Search Engine Marketing (SEM) when planning a campaign, improving its website or reading a marketing report.
Improving a website so it can appear more clearly and usefully in organic search results.
Example: A local business might review Search Engine Optimization (SEO) when planning a campaign, improving its website or reading a marketing report.
The page of results shown after someone searches on a search engine.
Example: A local business might review Search Engine Results Page (SERP) when planning a campaign, improving its website or reading a marketing report.
Tools such as Google or Bing that help people find information, businesses and websites online.
Example: A local business might review Search Engines when planning a campaign, improving its website or reading a marketing report.
The reason behind a search query.
Example: Someone searching 'how much does a website cost' needs different content from someone searching 'website designer near me'.
The word or phrase someone types or speaks into a search engine.
Example: A local business might review Search Query when planning a campaign, improving its website or reading a marketing report.
An extra link shown beneath a search result or advert to help users reach a specific page.
Example: A local business might review Sitelink when planning a campaign, improving its website or reading a marketing report.
A file that lists important website URLs so search engines can discover them more easily.
Example: A local business might review Sitemap XML when planning a campaign, improving its website or reading a marketing report.
Using social platforms to build awareness, share content and connect with audiences.
Example: A local business might review Social Media Marketing when planning a campaign, improving its website or reading a marketing report.
A temporary email delivery failure, often caused by a full inbox or temporary server issue.
Example: A local business might review Soft Bounce when planning a campaign, improving its website or reading a marketing report.
Unwanted or irrelevant messages, often sent in bulk.
Example: A local business might review Spam when planning a campaign, improving its website or reading a marketing report.
Security technology that encrypts information between a browser and a website.
Example: A local business might review SSL when planning a campaign, improving its website or reading a marketing report.
Labels used to organise content, contacts, products or campaign data.
Example: A local business might review Tags when planning a campaign, improving its website or reading a marketing report.
The group of people a campaign, product or message is intended to reach.
Example: A local business might review Target Audience when planning a campaign, improving its website or reading a marketing report.
The page title shown to search engines and often displayed in browser tabs and search results.
Example: A local business might review Title Tag when planning a campaign, improving its website or reading a marketing report.
A small piece of code added to a website to measure visits, actions or campaign performance.
Example: A local business might review Tracking Code when planning a campaign, improving its website or reading a marketing report.
An automated email sent because someone completed an action, such as buying, booking or resetting a password.
Example: A local business might review Transactional Email when planning a campaign, improving its website or reading a marketing report.
Paid adverts shown on X, formerly Twitter, to reach selected audiences.
Example: A local business might review Twitter Advertising when planning a campaign, improving its website or reading a marketing report.
The full web address for a page, file or online resource.
Example: A local business might review Uniform Resource Locator (URL) when planning a campaign, improving its website or reading a marketing report.
The clear reason a customer should choose one business, product or service over another.
Example: A local business might review Unique Selling Proposition when planning a campaign, improving its website or reading a marketing report.
The number of distinct people or browsers visiting a website over a period of time.
Example: A local business might review Unique Visitors when planning a campaign, improving its website or reading a marketing report.
How easy, useful and pleasant something is for people to use.
Example: A local business might review User Experience (UX) when planning a campaign, improving its website or reading a marketing report.
The screens, controls and visual elements people interact with in a digital product.
Example: A local business might review User Interface (UI) when planning a campaign, improving its website or reading a marketing report.
A statement describing the future direction or ambition of a business or organisation.
Example: A local business might review Vision Statement when planning a campaign, improving its website or reading a marketing report.
Automated messages sent from one system to another when a specific event happens.
Example: A local business might review Webhooks when planning a campaign, improving its website or reading a marketing report.
An email sent soon after someone subscribes, buys or joins to set expectations and start the relationship.
Example: A local business might review Welcome Email when planning a campaign, improving its website or reading a marketing report.
Search engine optimisation that follows search engine guidance and focuses on useful user experiences.
Example: A local business might review White Hat SEO when planning a campaign, improving its website or reading a marketing report.
A simple layout plan showing the structure of a web page or digital screen.
Example: A local business might review Wireframe when planning a campaign, improving its website or reading a marketing report.
Marketing driven by people recommending, discussing or sharing a business with others.
Example: A local business might review Word-of-Mouth Marketing (WOM Marketing) when planning a campaign, improving its website or reading a marketing report.
Paid advertising placements that can appear across Yahoo and related partner inventory.
Example: A local business might review Yahoo Advertising when planning a campaign, improving its website or reading a marketing report.
Paid video or display adverts shown on YouTube and related Google video placements.
Example: A local business might review YouTube Advertising when planning a campaign, improving its website or reading a marketing report.
