Images and video
Images and video
Good starting points for blog images, social posts, website graphics and campaign visuals. Always check the licence and avoid using images in misleading ways.
Useful links
Useful marketing links for small businesses
A practical directory of image sources, design tools, local listings, review guidance, SEO checks, directories, email platforms and everyday marketing resources.
Before you use these
Check licences, costs and fit before you commit
These links are intended as helpful starting points, not a formal recommendation or affiliate list. Pricing, features and usage rules can change, so check each provider’s current terms before using a tool for client work, advertising or commercial content.
Design and content creation
Design and content creation
Tools for simple branded graphics, posters, presentations, videos and campaign assets.
Google Business Profile
Google Business Profile
Create, claim, verify and maintain the information customers see in Google Search and Maps.
Google now decides which verification methods are available to each business. These can include video, telephone, email, live video or post.
Create or manage a Google Business Profile Manage how your business appears on Google Search and Maps. Google Business Profile Help Centre Official help for managing, verifying and updating your profile. Add or claim a Business Profile Guidance for claiming an existing listing or adding a new business. Verify a Business Profile Official guidance on available verification options. Edit business information Update opening hours, contact details, services and other key information. Business representation guidelines Google’s rules for representing a business accurately. Google Maps Check how your business information appears to customers on maps.
Other local search platforms
Other local search platforms
Places to manage information that may appear in Bing, Apple Maps and other local search experiences.
Social media business profiles
Social media business profiles
Check that your business name, website, phone number, address and opening information are consistent across your own social profiles.
Facebook business page guidance Guidance for creating and managing a Facebook business presence. Instagram Review your profile details, bio link, contact buttons and location information. LinkedIn company page guidance Official LinkedIn help for creating a company page. LinkedIn Pages LinkedIn’s business page information and setup guidance. Meta Business Suite Manage Facebook and Instagram pages, posts, messages and insights. Buffer Plan and schedule social media posts across channels.
Google reviews
Google reviews
Useful guidance for asking for, managing and responding to Google reviews in a compliant way.
Google prohibits incentives in exchange for reviews, so requests should ask for honest feedback rather than specifically positive feedback.
Create a Google review link or QR code Generate a review link or QR code from your Google Business Profile. Manage and respond to Google reviews Official guidance on reading, replying to and managing reviews. Google Reviews Management Tool A Google workflow for review management support. Google’s review advice and policies Review rules and advice for businesses.
UK business directories
UK business directories
Reputable directory starting points for checking business details, citations and local visibility.
You do not need to join every directory. Prioritise accurate listings on relevant platforms and check whether a listing is free, time-limited or paid before registering.
Yell free business listing Create or review a free Yell business profile. Thomson Local listing page Check the current free listing terms before submitting details. FreeIndex UK business directory for services and local businesses. Scoot UK business directory and local search platform. Yelp for Business Manage a business listing and customer information on Yelp.
Lincolnshire business directories
Lincolnshire business directories
Local directories and membership platforms for Greater Lincolnshire businesses and suppliers.
Business Lincolnshire Supplier Directory View the local business and supplier directory. Register as a Lincolnshire supplier Apply for a free Greater Lincolnshire business or supplier listing. Lincolnshire Chamber of Commerce Review Chamber membership and business support. Chamber member directory Browse Lincolnshire Chamber member businesses. The Lincolnshire Business Directory View local business directory listings. Apply for a Lincolnshire Business Directory listing Review free and paid listing options before registering.
Tourism and visitor-economy listings
Tourism and visitor-economy listings
Useful for accommodation providers, attractions, hospitality businesses, leisure operators and destination-led organisations.
Visit Lincolnshire visitor website See how local visitor-facing listings and destination content appear. Apply to be featured on Visit Lincolnshire Apply for a visitor-economy business listing or promotional feature. Visit Lincolnshire business support Tourism business support, resources and industry updates. Explore South Lincolnshire Relevant for tourism, hospitality, retail and leisure businesses in South Lincolnshire.
Directories for trades
Directories for trades
Optional platforms for trades and service businesses. Review the costs, contract terms, lead arrangements and suitability before joining.
SEO, schema and structured data
SEO, schema and structured data
Tools and references for helping search engines understand your website and local business information.
Google Local Business structured data guidance Google’s guidance for LocalBusiness structured data. Schema.org LocalBusiness Reference information for LocalBusiness schema types. Schema Markup Validator Check structured data syntax. Google Rich Results Test See which Google-supported search features may be generated from a page. Yoast SEO WordPress SEO plugin with structured data and metadata tools. Rank Math WordPress SEO plugin with schema, metadata and search optimisation tools. Google Trends Explore seasonal search interest and topic trends.
Website speed and mobile checks
Website speed and mobile checks
Quick checks for website performance, usability and mobile customer journeys.
Also manually test your navigation, menus, clickable phone numbers, forms, text size, buttons, images, pop-ups and booking or checkout processes on a real mobile phone.
Tracking website and search performance
Tracking website and search performance
Tools for understanding website visits, indexing, search visibility and customer activity.
Google Search Console Monitor search performance, indexing and website issues. Google Analytics Understand website traffic and user behaviour. Google Analytics setup guidance Official guidance for setting up Google Analytics. Looker Studio Create simple dashboards from analytics and marketing data. Local Falcon Optional local ranking tracker for map visibility checks.
Email and customer updates
Email and customer updates
Tools for sending newsletters, updates and simple customer communications.
Keep building
Use tools to support your marketing, not replace the thinking
The best tool is the one that helps you explain your offer clearly, stay consistent and make better decisions without adding more noise to the week.
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