Useful links

Useful marketing links for small businesses

A practical directory of image sources, design tools, SEO checks, email platforms and marketing resources to help with everyday marketing jobs.

Before you use these

Check licences, costs and fit before you commit

These links are intended as helpful starting points, not a formal recommendation or affiliate list. Pricing, features and usage rules can change, so check each provider’s current terms before using a tool for client work, advertising or commercial content.

Images and video

Good starting points for blog images, social posts, website graphics and campaign visuals. Always check the licence and avoid using images in misleading ways.

Unsplash Free photography for websites, blogs and social posts. Pexels Free stock photos and videos from creators. Pixabay Photos, illustrations, vectors, video and music.

Design and content creation

Tools for simple branded graphics, posters, presentations, videos and campaign assets.

Canva Templates and design tools for social posts, posters and simple brand assets. Adobe Express Design, photo and video tools for quick marketing content. CapCut Video editing for short-form social content.

Local visibility and listings

Useful places to check when customers need accurate opening hours, directions, reviews and local business information.

Google Business Profile Manage how your business appears on Google Search and Maps. Bing Places for Business Add or update your business information for Bing search and maps. Tripadvisor for Business Useful for visitor attractions, hospitality and destination-led businesses.

SEO and website checks

Helpful tools for understanding search visibility, technical performance and what people are searching for.

Google Search Console Monitor search performance, indexing and website issues. PageSpeed Insights Check page speed and user experience on mobile and desktop. Google Trends Explore seasonal search interest and topic trends.

Email and customer updates

Tools for sending newsletters, updates and simple customer communications.

Mailchimp Email marketing, newsletters and audience management. MailerLite Email marketing and landing pages for small teams. Brevo Email, SMS and customer communication tools.

Planning, social and reporting

Useful tools for scheduling content, managing social channels and pulling reports together.

Meta Business Suite Manage Facebook and Instagram pages, posts, messages and insights. Buffer Plan and schedule social media posts across channels. Looker Studio Create simple dashboards from analytics and marketing data. Google Analytics Understand website traffic and user behaviour.

Keep building

Use tools to support your marketing, not replace the thinking

The best tool is the one that helps you explain your offer clearly, stay consistent and make better decisions without adding more noise to the week.

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