Calculators
Estimate common campaign metrics and indicative marketing budget ranges quickly. These calculators are for guidance only and should be read alongside wider campaign context.
gross revenue x benchmark percentage
Estimate a yearly marketing budget range based on business age and gross annual revenue.
Result
Enter revenue
Based on 12-20% for 1-5 year old businesses.
Results are for guidance only and should be interpreted alongside wider business goals, cash flow and campaign context.
clicks / impressions x 100
CTR shows the percentage of impressions that turned into clicks.
Result
Enter values
Results are for guidance only and should be interpreted alongside wider campaign context.
media spend / clicks
CPC shows the average cost paid for each click.
Result
Enter values
Results are for guidance only and should be interpreted alongside wider campaign context.
media spend / conversions
CPA shows the average cost of each enquiry, sale or chosen conversion.
Result
Enter values
Results are for guidance only and should be interpreted alongside wider campaign context.
revenue / media spend
ROAS compares revenue generated with media spend.
Result
Enter values
Results are for guidance only and should be interpreted alongside wider campaign context.
conversions / visits x 100
Conversion rate shows the percentage of visitors who completed the chosen action.
Result
Enter values
Results are for guidance only and should be interpreted alongside wider campaign context.
