January 2026 Marketing Dates for UK Businesses

January gives businesses an opportunity to reset their marketing, introduce plans for the year and reconnect with customers after Christmas. Useful themes include education, mentoring, accessibility, wellbeing and community engagement, alongside seasonal content about winter services and preparations for the year ahead.

For Lincolnshire’s agricultural sector, one of the most useful dates is the LAMMA Show on 14th and 15th January. Although now held at the NEC Birmingham, LAMMA began as the Lincolnshire Agricultural Machinery Manufacturers Association and remains highly relevant to farmers, machinery businesses, agricultural suppliers, rural recruiters and technology providers. The LAMMA event information provides further details about the show and its focus on agricultural machinery, technology and innovation.

January content does not need to rely on “new year, new you” messaging. Businesses can share realistic goals, introduce their team, explain what customers can expect during 2026 or answer common questions. Agricultural organisations could discuss investment, efficiency and innovation, while tourism businesses can begin promoting early bookings and experiences for the February half term and spring season.

Use the January calendar below to identify the dates that best match your organisation. You can also explore February 2026 marketing dates to prepare your next campaigns.